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Water Cooler Games served as the web's primary forum for "videogames with an agenda" — coverage of the uses of video games in advertising, politics, education, and other everyday activities, outside the sphere of entertainment.

The site was maintained at watercoolergames.org from 2003-2009, where it was edited by myself and Gonzalo Frasca. It is now archived here in full.
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Agency.com Snowball Fight
by Ian Bogost December 23, 2005
categories: Advergames , Casual Games

Another yuletide-themed posting before shuttering our virtual doors for the holiday this weekend. Interactive agency Agency.com has created the Agency.com Snowball Fight, a cute little game in which you throw snowballs at people in a variety of Agency.com-officed locations. The best score come January wins an iPod, but I don't think it's the kind of game most people will feel compelled to play long enough to compete.

I remember back in the 90s, most i-agencies created little Christmas greetings like this as promotions of their work. It's basically a meta-advergame. After the bubble burst, this became far less common; it was difficult to justify spending so many man-hours on self-promotion. But the principle remains the same: create a cute or clever holiday game that both sends greetings to clients and potential clients and demonstrates the capabilities of the studio.

(thanks to Nico)

Comments (2)

Wow! I just love these kind of games.

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