Water Cooler Games
Water Cooler Games served as the web's primary forum for "videogames with an agenda" — coverage of the uses of video games in advertising, politics, education, and other everyday activities, outside the sphere of entertainment.

The site was maintained at watercoolergames.org from 2003-2009, where it was edited by myself and Gonzalo Frasca. It is now archived here in full.
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Analyst: In-Game Advertising To Reach $2bil By 2011
by Ian Bogost April 7, 2007
categories: Quick Links

http://www.gamasutra.com/php-bin/news_index.php?story=13438