A while ago, we covered some anti-gaming ads presumably run by the Centers for Disease Control and Prevention (CDC), but which turned out to be unapproved ads created by their agency (the CDC later confirmed this to me personally).

Well, now it looks like the country of Belgium has adopted the same style of the anti-game social marketing. The image at right (click for a larger version) was created for the Belgian Association for Obese Patients, and depicts a chunky boy climbing a tree to retrieve his wayward PlayStation.

(thanks to Liz, via Adverblog)