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Water Cooler Games served as the web's primary forum for "videogames with an agenda" — coverage of the uses of video games in advertising, politics, education, and other everyday activities, outside the sphere of entertainment.

The site was maintained at watercoolergames.org from 2003-2009, where it was edited by myself and Gonzalo Frasca. It is now archived here in full.

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Chickenfight

by Ian Bogost November 4, 2004

categories: Advergames , Game Design

Burger King has a game to go with their new TV ad campaign "chickenfight," which is in turn -- this gets complicated -- part of some kind of crosspromotion with DirecTV. Chickenfight the game has some clever features. It's a mock-cockfight game (with the chickensuited guys from the tv spot), and if you have a mic you can play by shouting "PECK" into it. The louder you shout, the harder you, well, peck. Interesting use of audio input.

(thanks to Nico)

Comments (3)

Waiting for the Fight to start where,s the bell!

Suzy and BEEBEE on November 9, 2004 4:22 AM

Looks like they've got codes now that unlock special end moves... here are ones I found:

TC:

goldenbird

ihaveatendercrispinmyotherhand

SPICY:

kiss

chickenchoke

tagcrispin