Now for something completely different. Well-known UK electronic dance duo The Chemical Brothers has their own advergame, Galvanized.

The game is quite unique. The player is a sort of... uh... masked space-electronica dude, and you collect Galvanize boxes to increase your strength to fight DJ monsters. You have to avoid the sawblades, a sort of DJ LP gone bad. The game borrows from the themes of the tracks on the latest Chemical Brothers release, including the "galvanize" and "push the button" actions that make up the main verbs in the game. Here's a tip, because it was totally non-obvious to me: to play, you have to enter a name (any name) in the little black box at the top right, then click the play button. This seems like a big mistake to me, since there's no reason to enter your name in the first place.

The gameplay itself is quite refined. You only use the spacebar to play, controlling the momentum of your character and choosing when to launch yourself off rotating gears. And of course the game features Chemical Bros. music in the background. We've seen games promoting recording artists before, for example the Beastie Boys's political game Triple Trouble, but Galvanized is a more interesting attempt to visualize the music itself.

Attentive players will want to note that the game was created by Starvingeyes aka Jason Oda, who also made the Anti-Bush Online Adventure.

(Thanks to Nico, via Adverblog)