A big part of my upcoming PhD dissertation (I'm working hard to remove the "upcoming" part from that sentence) deals with toys. I'm convinced that there is a lot of knowledge and design wisdom in toys that can be extremely useful for videogame design. This also applies to issues of rhetoric and ideology and that's exactly the topic from my latest Playing with Fire column. It deals with a bin Laden doll that I found for sale on a street market in Singapore a couple of years ago.