Ian Bogost - Water Cooler Games - Europe's first advergaming event

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Water Cooler Games

Water Cooler Games served as the web's primary forum for "videogames with an agenda" — coverage of the uses of video games in advertising, politics, education, and other everyday activities, outside the sphere of entertainment.

The site was maintained at watercoolergames.org from 2003-2009, where it was edited by myself and Gonzalo Frasca. It is now archived here in full.

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Europe's first advergaming event

by Ian Bogost July 5, 2004

categories: Advergames

The Branded Content Marketing Association (BCMA) has announced what they are calling Europe's First Advergaming Event, to be held July 20 in London.

Here's the full release...

The Branded Content Marketing Association (BCMA) today announced that it is hosting Europe’s first ‘Advergaming’ event: ‘Advertising Through Games’.

Gathering together a panel of experts from the games and advertising industries, the event will explore:

the impact that games are having on the consumption of other media

the potential of games as advertising

how games can be used by different industries

‘Advergaming’ - using product placement and custom-made games to deliver marketing messages - is increasing popular with brands. Recent initiatives include games from Clearasil and Weetabix, with PricewaterhouseCoopers predicting the practice will grow 20% CAGR over the next five years.

To be held on 20th July at The Century Club (61-63 Shaftesbury Avenue) in London, UK, the event is being attended by BCMA members and other leading executives from the advertising and entertainment communities.

About the Branded Content Marketing Association (BCMA)

The BCMA is a forum for advertising and entertainment industry professionals who are involved in creating branded content. Its main purpose is to communicate with regulators and stakeholders, and to highlight best practice and forthcoming opportunities to interested parties.

Contact details:

Alison Knight
- +44 (0)20 7 631 4011
- aknight@thebcma.info
- www.thebcma.info