Ian,

This was a strategy we discussed with a number of online retailers a couple of years ago. The logic is twofold:

- as a retailer you want (and usually get) a significant proportion of your supplier's marketing spend (normally for in-store advertising, placement of product, etc.). This works online and offline. The opportunity for online retailers is to grab as much of these marketing budgets as possible as the budgets migrate online.

- the other way of looking at it is that an advergame is an advert. If the supplier believes that it will generate sales then it should be placed where it can have the greatest impact e.g. on a retail site. I don't know who originated this instance but I would imagine that payment will have been made by the suppliers to Amazon as a media deal (though its possible that some kind of revenue share has been done though i would be surprised if Amazon agreed to this [unless they feel it can build an audience for an 'Amazon arcade']).

Michael

Michael -- nice to see you here. I understand the logic you present, but where are the actual games? I can't find them on Amazon's site...

Sorry Ian - misunderstood.

No I cant find the actual games either!