Water Cooler Games served as the web's primary forum for "videogames with an agenda" — coverage of the uses of video games in advertising, politics, education, and other everyday activities, outside the sphere of entertainment.
The site was maintained at watercoolergames.org from 2003-2009, where it was edited by myself and Gonzalo Frasca. It is now archived here in full.
I'm now officially the world's biggest geek. I just got my Ocarina of Time from Songbird Ocarinas. If you had a Nintendo 64, you probably remember it from The Legend of Zelda: The Ocarina of Time and The Legend of Zelda: Majora's Mask. Those of you who were under a ROCK back in 1998 - 2000, there is a great Zelda Collector's Edition for Gamecube that contains those two plus the first two NES Zelda games.
Anyway, I've already learned to play Saria's Song and The Song of Time pretty well. My wife thinks I'm crazy, but I'm pretty sure that if I learn to play the latter perfectly I will be able to go back in time to seal the evil king in the Dark World or buy more EA stock or whatever.
Anyway, the reason I bring this up is because I started thinking about ocarinas when I visited the Mountain Ocarina booth at a recent homeschool fair here in Atlanta. My family is quite involved in the homeschool/alternative education world and I often think about education and games in the context of non-classroom education (more on that in a full article coming out this fall). At the Education Arcade back in May, Will Wright talked about the idea of leveraging the subject-specific motivation that games provide. One thing I hadn't thought much about is how we can carry over successful game concepts over into the real world as educational motivators.
Compare the Mountain Ocarinas with the Zelda Ocarinas. The mountain ocarinas are clearly technically superior. They have a broader range, simpler fingering, and easier-to-cover finger holes. Their songbooks are much more comprehensive. But the Zelda Ocarinas... those have magical powers that can change the time of day, change the weather, summon help, or make you go back in time. I ask you, who in their right mind would want an ugly mountain ocarina when they can have an Ocarina of Time. Link is a wonderfully identifiable hero for kids too... he's young and small but imbued with power.
Clearly, people have always leveraged a successful franchise for commercialization. The market for ocarinas before 1998 was probably a few thousand a year. But Ocarina of Time alone sold 7.6 million units. In this case, we have a specialty industry that offers an easy to learn, easy to play instrument that has the potential to get a whole lot of kids interested in music of all kinds. After I learn to play, I may try organizing some ocarina lessons in our local community.
Games like Age of Mythology and Civilization offer obvious educational correlation outside the game. But it's becoming clear to me that many other games offer similar motivating principles, even if on a smaller scale.
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