Water Cooler Games
Water Cooler Games served as the web's primary forum for "videogames with an agenda" — coverage of the uses of video games in advertising, politics, education, and other everyday activities, outside the sphere of entertainment.

The site was maintained at watercoolergames.org from 2003-2009, where it was edited by myself and Gonzalo Frasca. It is now archived here in full.
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M&Ms Black & White - a missed advergaming opportunity
by Ian Bogost December 12, 2003
categories: Advergames

So, here's a fun idea. Mars candy just released special promotional Black & White M&Ms. Presumably you have to "join the Great Color Quest" to help find their colors, whatever that means.

But, there's an opportunity for you to turn this promotion into your own advergame. While this promo is running, every bag of M&Ms is also a portable, edible game of Go! If only Mars had printed a tiny goban on the inside of the package...

Comments (2)

they are awesome and they acually taste batter than the other ones. think that it would be better if they sold the black and white ones all year round.

Actually, you can. Mix your own mix here. The catch? It's pretty expensive.