Water Cooler Games
Water Cooler Games served as the web's primary forum for "videogames with an agenda" — coverage of the uses of video games in advertising, politics, education, and other everyday activities, outside the sphere of entertainment.
The site was maintained at watercoolergames.org from 2003-2009, where it was edited by myself and Gonzalo Frasca. It is now archived here in full.
You are reading an archived version of this article. The original URL was (loading...)
M&Ms Black & White - a missed advergaming opportunity
by Ian Bogost December 12, 2003
categories:
Advergames
So, here's a fun idea. Mars candy just released special promotional Black & White M&Ms. Presumably you have to "join the Great Color Quest" to help find their colors, whatever that means.
But, there's an opportunity for you to turn this promotion into your own advergame. While this promo is running, every bag of M&Ms is also a portable, edible game of Go! If only Mars had printed a tiny goban on the inside of the package...
blog
books
games
writing
photography
teaching
speaking
Loading...
follow me on Twitter
recent stuff
Writing and Blog Posts
Pretty Girls for Nixon
Atari Hacks and Demakes
If You Follow Me...
Rise, Crossover
Things I Did Instead of Blogging
Comments
Ian Bogost on If You Follow Me...
mist. on Atari Hacks and Demakes
Ian Bogost on Atari Hacks and Demakes
Raph on If You Follow Me...
Mark N. on Atari Hacks and Demakes
Pretty Girls for Nixon
Atari Hacks and Demakes
If You Follow Me...
Rise, Crossover
Things I Did Instead of Blogging
Comments
Ian Bogost on If You Follow Me...
mist. on Atari Hacks and Demakes
Ian Bogost on Atari Hacks and Demakes
Raph on If You Follow Me...
Mark N. on Atari Hacks and Demakes
favorites






