On Friday, Stanford University is hosting the Mobile Persuasion conference, which "will bring together over 200 innovators, researchers, and companies creating mobile technologies that change people’s beliefs and behaviors. Applications include health, commerce, activism, social networking, advertising, conservation, and mobile gaming. This full-day event will feature expert talks and panels on how mobile technology can change attitudes and behaviors."

I'll be there speaking. It seems that the main conference is sold out, but you might still be able to get in if you contact BJ Fogg, the organizer. Click through for the full press release.

Stanford University Conference Reveals How Mobile Phones Will Change Society

The Mobile Persuasion Conference on February 2nd Will Explore How Mobile Technology Will Change People’s Beliefs and Behaviors

Palo Alto, CA, January 29th, 2007 – The Mobile Persuasion conference is a full-day, eight session conference hosted by the Stanford Persuasive Technology Lab featuring expert talks and panels on how mobile technology can change attitudes and behaviors.

The first Mobile Persuasion Conference will be held at Stanford University on Friday 2nd February. Over 250 attendees are expected. The conference is for innovators, researchers, and companies creating mobile technologies that change people’s beliefs and behaviors. Applications include health, commerce, activism, social networking, advertising, conservation, and mobile gaming.

Speakers Include:
Ian Bogost, Ph.D. - Persuasive Games & Georgia Tech
Expertise: Persuading people with video games

Peter Boland, Ph.D. - BeWell Mobile
Expertise: Using mobile phones to improve health
Sunny Consolvo – Intel Research & University of Washington
Expertise: Creating mobile technology to promote physical activity
Erik Damen, Ph.D. – Pam
Expertise: Motivating people to walk more using mobile technology
Ame Elliot – PARC: Palo Alto Research Center
Expertise: Understanding cultural issues in mobile design
BJ Fogg, Ph.D. – Stanford Persuasive Technology Lab
Expertise: Creating insight into persuasive technology
Elizabeth Goodman – UC Berkeley Information School
Expertise: Investigating how mobile imaging changes cultures
Paul Hedtke – Qualcomm
Expertise: Distributing mobile technology for health promotion
Deb Levine - Internet Sexuality Services, Inc.
Expertise: Creating mobile services that change sexual behavior
Mike Liebhold - Institute for the Future
Expertise: Forecasting the future of mobile experience
Mirjana Spasojevic - Nokia Research Center
Expertise: Understanding how people use mobile technology
Along with speakers from Digital Chocolate, Yahoo! Research Berkeley, Mopocket, Intel Research, Adobe Systems, Mobile Dating Watch and more.
The sponsors of Mobile Persuasion are: Nokia Research Center, Institute for the Future, U.S. Centers for Disease Control & Prevention, and Stanford Media-X.

Tickets are available for $349 at http://mobilepersuasion.eventbrite.com/.
Mobile Persuasion will be held at the Oak Room at Tresidder Memorial Union on the second floor. 459 Lagunita Drive, Stanford, CA 94304.

About the Stanford Persuasive Technology Lab
The Stanford Persuasive Technology Lab creates insight into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do. Like human persuaders, persuasive interactive technologies can bring about positive changes in many domains, including health, business, safety, and education. With such ends in mind, we are creating a body of expertise in the design, theory, and analysis of persuasive technologies, an area called “captology.” Captology describes the area where computing technology and persuasion overlap.

Mobile Persuasion Media Relations Contact
For a press pass to the conference please apply to:
Mark Brooks
mark@courtlandbrooks.com
650-646-3837