I give the name promogames to video games whose primary purpose is to promote the purchase of a product or service secondary or incidental to the game itself. These Burger King games work by giving gamers a reason to buy Burger King hamburgers, not by telling gamers why they should buy those burgers over other burgers, or over fried chicken. While advergames promote the company, promogames offer an incentive to consume the company’s goods independent of the game’s representational properties.