Water Cooler Games
Water Cooler Games served as the web's primary forum for "videogames with an agenda" — coverage of the uses of video games in advertising, politics, education, and other everyday activities, outside the sphere of entertainment.

The site was maintained at watercoolergames.org from 2003-2009, where it was edited by myself and Gonzalo Frasca. It is now archived here in full.
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My new column: The Missing Social Rituals of Exergames
by Ian Bogost February 3, 2007

Serious Games Source has published my latest Persuasive Games column, this one about social practice in exergames. In the column, I argue that exergames are currently limited by the lack social rituals of physical activity like sports. A brief excerpt:

The whole experience exposes the inhumanity of exergames of this type: videogame-induced movements are no more inherently inspiring than exercise bikes or stairmasters. Wario Ware’s micro-games are cute and quirky, but their novelty quickly fades, and Wario’s characteristic end-of-session cackle becomes the gracious alarm of a new kind of countdown timer.

You can read the whole thing over at Serious Games Source.