Remember me? I used to have a life and even regularly post on this blog. Well, I'm still alive and even though my dissertation manuscript is not finished, it's getting there. In any case, Serious Games Source has posted my new column about the infamous 2004 Intel IT Manager advergame. If you have been around with us for the last couple of years, you probably read our posts on the subject (1, 2). Otherwise, I hope you enjoy the story on how not to do a serious advergame.