That was a great article. I agree very much with the idea of using a medium for all possible, including the very bland, forms of expression. That said, I think utilitarian computer programs and web sites fulfill the needs of a "boring" interactive experience. I wrote more on this in response to your article over at my blog http://thenewmagic.blogspot.com. I'd be interested to hear what you think about the formal differences between video games and other new media, and why games, in particular, ought to "set their sights on a lower-hanging, if more bitter fruit," as you put it.