When I picked up Ian Bogost's new book "Persuasive Games: The Expressive Power of Video Games" in the TED Bookstore, the counter person told me I was the first to buy it. Ironically, the back cover of the book reads " Videogames lack the cultural stature of 'legitimate' art forms because they are widely perceived to be trivial and meaningless." The statement is absolutely accurate, and that is why no one is reading the book! The issue lies in the media.