Or in the box. Or whatever the right metaphor is for books. I just shipped off the index yesterday for my new book Persuasive Games: The Expressive Power of Videogames, which means the project is out of my hands and in those of the printer. The book should be out late spring (the press's official date is July 1, but I'm hoping it will hit the street earlier), and I'm really excited about it. The book is much easier and less academic than my previous book, Unit Operations: An Approach to Videogame Criticism, and I think it will appeal to a wide variety of readers, from rhetoricians to marketers to educators to game designers. The book contains my theory of rhetoric in games, and covers games and politics, advertising, and learning, both commercial and non-commercial.

By way of preview, I'll be giving a talk on the subject at the Game Developers Conference next month. MIT Press has also created a flyer for the book that includes more about it. You can download it here (636k PDF).