Water Cooler Games
Water Cooler Games served as the web's primary forum for "videogames with an agenda" — coverage of the uses of video games in advertising, politics, education, and other everyday activities, outside the sphere of entertainment.

The site was maintained at watercoolergames.org from 2003-2009, where it was edited by myself and Gonzalo Frasca. It is now archived here in full.
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Play Games for Charity
by Ian Bogost October 8, 2004
categories: Social Games

Extra Life for Kids is a game marathon organized by the Children's Miracle Network and Georgia Tech's Phi Kappa Theta fraternity. You can make donations or sponsor local marathons by donating food or games.

Give US$30 by November 1 and you get a cool What Would Mario Do? T-shirt. Disclosure on donations, from their website: All money raised by Extra Life for Kids is given to Children's Miracle Network, with online donations supporting the kids at Children's Healthcare of Atlanta.

(thanks to Clara)