The idea of using videogames as a learning tool is definitely an inviting topic, especially in the minds of younger generations. I think the key to a successful educational game would be to create a game without labeling it under the "educational game" genre. I think when educational material is integrated into a game it could easily compliment a lesson plan. Imagine using Age of Empires as an interactive example of medieval history. If teachers were able legitimately combine similar concepts, I can easily see how children could be motivated to learn and retain the material out of pure interest if for no other reason.