Water Cooler Games
Water Cooler Games served as the web's primary forum for "videogames with an agenda" — coverage of the uses of video games in advertising, politics, education, and other everyday activities, outside the sphere of entertainment.

The site was maintained at watercoolergames.org from 2003-2009, where it was edited by myself and Gonzalo Frasca. It is now archived here in full.
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RealNetworks VP on in-game ads in Downloadables
by Ian Bogost May 10, 2007
categories: Quick Links

http://www.hollywoodreporter.com/hr/content_display/features/columns/playing_games/e3if0e064086b0e9534ed8ee155e9057cbc