Water Cooler Games
Water Cooler Games served as the web's primary forum for "videogames with an agenda" — coverage of the uses of video games in advertising, politics, education, and other everyday activities, outside the sphere of entertainment.

The site was maintained at watercoolergames.org from 2003-2009, where it was edited by myself and Gonzalo Frasca. It is now archived here in full.
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Return to Death Race
by Ian Bogost August 3, 2008
categories: Advergames

The 1975 film Death Race 2000 inspired the 1976 arcade game Death Race, by Exidy. In the game, players tried to run over abstract figures meant to represent "gremlins" with an equally abstract car. The game sparked the first major media controversy around videogames and violence.

In three weeks, Universal will release a remake of the film. The studio surely knows about the game, so it's interesting to note that the official website offers two links: Watch the Trailer and Play the Game. The game in question is an advergame intended to promote the film, one that has little to do with the 1976 arcade cabinet. Instead, it's a top-down combat racing game, reminiscent of the 1996 title Death Rally (although not nearly as complex, nor as good). Interestingly, according to Moby Games one of the working titles of Death Rally was, in fact, Death Race.