Water Cooler Games
Water Cooler Games served as the web's primary forum for "videogames with an agenda" — coverage of the uses of video games in advertising, politics, education, and other everyday activities, outside the sphere of entertainment.

The site was maintained at watercoolergames.org from 2003-2009, where it was edited by myself and Gonzalo Frasca. It is now archived here in full.
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The Return of the "Bored Housewives"
by Gonzalo Frasca June 11, 2004
categories: Advergames

They are back... with a vengeance. Here's the AdAge article on female casual gamers (via GameGirlAdvance, of course)