Water Cooler Games served as the web's primary forum for "videogames with an agenda" — coverage of the uses of video games in advertising, politics, education, and other everyday activities, outside the sphere of entertainment.
The site was maintained at watercoolergames.org from 2003-2009, where it was edited by myself and Gonzalo Frasca. It is now archived here in full.
Back in December, I wrote a review of the Leapster, LeapFrog's handheld device for interactive books and games. It's become a popular read, consistently ranking in the top few links in applicable Google searches. In that article, the main critique I offer is LeapFrog's failure to offer third party development for the device. Here's what I said:
At the Education Arcade Conference earlier this month, I had a chance to ask many LeapFrog employees, including CEO Tom Kalinske, about this issue. I'm happy to finally be able to offer some more information on the topic.
My new LeapFrog friends affirmed that corporate risk associated with being a newly public company had been the primary factor restricting the idea of third party dev. As I suspected, LeapFrog has contracted with outside developers in a work-for-hire capacity, but in the capacity of a traditional publisher. LeapFrog asserted that they have been discussing the possibility of third party development for some time. They also confirmed that if they pursue it, the model will look very much like that of Nintendo, meaning that developers would need to have their content approved by LeapFrog, and they would pay a per-unit fee for manufacture and packaging of Leapster carts. This is what I would have expected.
None of the LF employees said it in as many words, and despite the doubtlessly sincere statements that Kalinske and others made at the Education Arcade when I pressed them, my intuition is that LeapFrog is really quite far away from opening their platform to third party development. When I asked a group of terrific LeapFrog folks attending the conference how seriously they were considering third party dev, they turned to one another in gesticulated pause. When I told them that I would take the report that third party dev was "under consideration" as a "no," they told me it was "definitely under consideration."
Now, I'm really not interested in just complaining about the fact that LeapFrog hasn't made this move. It's a massive strategic issue for them, and they do have shareholders to answer to. At the same time, I refuse to accept one justification I heard at the conference, namely that shelf space pressure was one reason to shrink from third party development -- LeapFrog products get a full aisle of shelf space in Target and Wal-Mart. Rather, I think the good folks at LeapFrog just need an outside perspective on the matter. And why shouldn't that perspective be a public one?
The reason I believe third party development would benefit the Leapster -- and possibly the other LeapFrog devices -- is because I think that the potential for improved educational game design is simply not going to come from inside the LeapFrog corporation. Right now, the only truly gamelike Leapster title is Spongebob Squarepants. The Leapster's launch marketing worked very hard to separate and distinguish the device from the Nintendo GameBoy: Leapster was a "Multimedia Learning System" to be correlated with curricular and educational standards, not a videogame platform. At the same time, researchers like Jim Gee have convincingly argued that games as educational environments are more effective than classrooms. Moreover, LeapFrog has a near monopoly on multimedia toys (educational or not) for kids under 8. It's no wonder that that Nintendo has finally started to pay attention.
The spur I think LeapFrog needs to move third party development forward is a convincing market scenario. So I challenge you, readers, to give up some ideas here in the comments section of this post. What kinds of games would work on this platform, and why? What kind of game and educational content can the Leapster facilitate that other devices cannot (remember, the Leapster runs on Macromedia Flash tied to device-specific APIs)? How can third party software on the device increase, not threaten the company's value to it's shareholders? If the thread gets lively enough, I'll personally make sure that its contents are presented to the right people at LeapFrog. Hey, they're reading this website anyway.
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