Water Cooler Games
Water Cooler Games served as the web's primary forum for "videogames with an agenda" — coverage of the uses of video games in advertising, politics, education, and other everyday activities, outside the sphere of entertainment.

The site was maintained at watercoolergames.org from 2003-2009, where it was edited by myself and Gonzalo Frasca. It is now archived here in full.
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Undersea Irony
by Ian Bogost July 11, 2008

The Spongebob Pedometer is, well, a Spongebob-shaped pedometer. It promises that its users can "keep In shape by counting steps." But the best part is this marketing tagline:

"Get your lazy computer, video game kids back into exercise. The Spongebob Squarepants pedometer will keep track of their daily activity."

Not, uhm, your lazy television kids though, right?

(thanks to Ben)