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Water Cooler Games served as the web's primary forum for "videogames with an agenda" — coverage of the uses of video games in advertising, politics, education, and other everyday activities, outside the sphere of entertainment.

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Viacom/MTV buys Atom Entertainment
by Ian Bogost August 10, 2006
categories: Advergames , Casual Games

Viacom's MTV Networks division has bought Atom Entertainment, who run Shockwave.com, AddictingGames.com (which we've linked to recently for a few newsgames), AtomFilms.com, and AddictingClips.com. The acquisition price was a respectable $200 million.

This is an interesting acquisition for a few reasons. The rest of the world will probably note that the broadcast/media conglomerate ownership of a short films portal like Atom Films and the YouTubesque AddictingClips will offer new opportunities for moving niche and grassroots/fandom films up and down the broadcast chain. But most important to note for our audience is this fact: the acquisition of two casual games portals by a true network opens up many interesting possibilities for the future of such games. It will be interesting to see how this develops.

Comments (2)

Hmmm... I just worry that these new assets will simply become a cross-platform marketing tool for other Viacom products rather than anything else (I'm such a pessimist). I have noticed that Fox has been using their recently acquired My Space to do this sort of thing.

David Clearwater on August 14, 2006 7:39 PM

does anyone know if atom was profitable? and if so any guess at their revenues?