Water Cooler Games
Water Cooler Games served as the web's primary forum for "videogames with an agenda" — coverage of the uses of video games in advertising, politics, education, and other everyday activities, outside the sphere of entertainment.

The site was maintained at watercoolergames.org from 2003-2009, where it was edited by myself and Gonzalo Frasca. It is now archived here in full.
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Yet More on Women Gamers and Casual Games
by Ian Bogost March 12, 2004
categories: Women and Games

Another article apropos the AOL online games survey, this one in the Dallas Morning News (registration required) today. I have a few quotes in the article.

All in all, it's clear to me that we have a lot to learn about casual games. I'm hoping to treat this topic with more devotion in the coming months.