There are three ideas I want to share in this short piece on mobile persuasion through videogames. First, how do videogames express ideas? Without understanding how games can be expressive in a general sense, it is hard to understand how they might be persuasive. Second, how do videogames make arguments? Videogames are different from oral, textual, visual, or filmic media and thus when they try to persuade, they do so in a different fashion from speech, writing, images, or moving images. Third, what are some design strategies for persuasive mobile games? Such design approaches need to take into account both the unique persuasive properties of videogames and the unique properties of mobile technology.

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