The game puts the player in the role of an activist trying to advance a social agenda in the complex world of interrelated corporate and government interests. By creating simplified experience of corporate interconnectedness, the game embodies the challenges of overcoming corporate and government nepotism in the name of social causes.
Drawing on data from 2002 Ars Electronica Golden Nica winner They Rule by Josh On, players choose a real corporation or organization to influence, and set to work having heated arguments with those organization's actual board directors. But quickly, players learn that every board director leads to a whole new network of cohorts, who sit on other influential corporate boards and government organizations. The simple, sometimes repetitive gameplay gives the player a first-hand experience of the Sisyphusian struggle to be heard.
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