Persuasive Games designs, builds, and distributes videogames for persuasion, instruction, and activism.

Our games influence players to take action through gameplay. Games communicate differently than other media; they not only deliver messages, but also simulate experiences. While often thought to be just a leisure activity, games can also become rhetorical tools.

I do the vast majority of my professional game development at Persuasive Games. I co-founded the studio in 2003 with Gerard LaFond, former GM of Citysearch.com and a colleague I worked with during "bubble 1.0," as we now call it.

Persuasive Games created the first official US Presidential Election game for Howard Dean in 2003. Since then, we've created games for political campaigns, advertisers, educators, and corporations, but we're now primarily focused on original work.

Some of our better known games include Disaffected!, a satire of the Kinko's copy store, Airport Security, the first in our "Arcade Wire" series of newsgames published on Shockwave.com, and more recently our groundbreaking editorial game publishing relationship with The New York Times.

Visit the studio website to see all the games and learn more about the company.