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Endless String of Meaningless Buzzwords
The Onion on Foursquare
May 20, 2010
Leave it to The Onion to say what we're all thinking, or should be, about Web 2.0 "social games" like Foursquare.
"Foursquare is a little bit of everything—a friend-finder, a local city guide, an interactive mobile game," said company cofounder Dennis Crowley, as if reading from the same tired script used by every one of these Web 2.0 or whatever-the-fuck-they're-called startups. "But more than that, Foursquare is an [endless string of meaningless buzzwords we just couldn't bring ourselves to transcribe]."
I also appreciated the requisite quote from PhD-holding expert, since I often serve that purpose (although more often, my role is naysayer):
As you've no doubt guessed from reading a dozen similar articles in The Washington Post, now's the part of our "trend piece" where we quote an industry expert like Leonard Steinberg, a Boston University communications professor and specialist in his field who remarks in a rather defeated tone that Foursquare represents a revolutionary new way for businesses and customers to interact."Through its competitive elements like badges and points, Foursquare helps generate brand loyalty," said the Ph.D.-holding individual, whose decades in higher education were basically shit upon by our inane questions about various bits of Foursquare ephemera. "It's a unique and transformative social networking tool."
I wrote about Foursquare in a quasi-nuanced way a few months ago, but if pressed, I'd agree with the Onion. It's bullshit.
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